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©2022 Adobe. All Rights Reserved. Adobe Confidential. Commerce and sales (e.g., sales software, affiliates, e-commerce platforms) 58% Data and insights (e.g., analytics, data management / customer data platforms) 51% Content (e.g., digital asset management (DAM), content management systems (CMS), digital forms) 51% Enterprise data architecture (e.g., data collection, governance, privacy and security) 48% Customer journeys (e.g., marketing automation, campaign management) 46% Work and project management (e.g., workflows issue tracking, time tracking) 46% Top technology priorities for your organization in the next year Source: Adobe/Econsultancy Digital Trends Survey, Q4 2021 Note: Percentages represent the aggregate of all industry respondents'top three technology priorities. Sample Size = 1476 ©2022 Adobe. All Rights Reserved. Adobe Confidential.

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