Issue link: https://resources.demandgen.com/i/1464721
© 2019 Adobe. All Rights Reserved. Adobe Confidential. Personalize web content & creative via A/B Testing Invitation Email Dedicated Landing Page Reminder Email Personalized Website Website (Post- registration) EVELYN'S EXPERIENCE Provide a custom, personalized web experience based on the status of Evelyn's profile, and optimize it in real-time based on which content maximizes conversions for my Evelyns. Auto-Target & Dynamic Creative Sourcing experience fragments, assets from AEM to dynamically render creative on home page based on her status. Hi Evelyn, Don't forget to register! Register Advanced A/B Testing Because I know that Evelyn hasn't registered yet based on her profile status, I can adjust the naming, order, etc. of navigation based on Evelyn's status to maximize awareness of registrations Register Event Evelyns Marketing Data Sales Data Custom Data Offline Data • Existing Customers • High-Tech Industry • VPs of Marketing + • Top 1,000 Strategic Target Accounts (ABM) • Open x-sell opportunity • Stage 3 or lower • Already received event awareness email from sales rep • Currently has Select Package w/ add-ons "A" and "B" • Attended our marketing analytics event 2 weeks ago • Attended sessions on ROI Reporting MARKETO ENGAGE AUDIENCE Hight-value existing customers (Target Accounts) that are currently in an open x-sell opportunity