Issue link: https://resources.demandgen.com/i/1464721
Demand Generation Then vs. Now Then: CRM and Marketing Automation become enabling systems to finally align marketing and sales. Top priority is to operationalize a lead management framework that will improve sales enablement, conversion, and win rates Now: Global Digital Transformation, Martech, Salestech, CX Tech and content demands have created the need for a holistic approach to align processes and systems across marketing, sales, and customer service