Issue link: https://resources.demandgen.com/i/1464721
© 2019 Adobe. All Rights Reserved. Adobe Confidential. Personalized landing pages for the event EVELYN'S EXPERIENCE Evelyn clicks register and is taken to a personalized landing page with content that is dynamically rendered and optimized for my Event Evelyns Sessions You Might Like How prove your impact using multi-touch Attribution Multi-touch Attribution How build custom ROI reports faster than ever before ROI Reporting NEW! 2020 Definitive Guide to B2B Marketing Attribution Tuesday 3/4 10am Wednesday 3/5 9am Download Register Offline Data-driven Recommendations Because I know Evelyn attended my event recently, and I know the sessions she attended, I can recommend similar sessions based on her previous offline activity Auto-Target w/ Sales Data Because I already know which content Evelyn has already downloaded in the past AND that she's in an open x-sell opportunity for our Attribution offering, I'll show the next best content based on the sales data and other existing AEC profile data Invitation Email Dedicated Landing Page Reminder Email Personalized Website Website (Post-registration) Event Evelyns Marketing Data Sales Data Custom Data Offline Data • Existing Customers • High-Tech Industry • VPs of Marketing + • Top 1,000 Strategic Target Accounts (ABM) • Open x-sell opportunity • Stage 3 or lower • Already received event awareness email from sales rep • Currently has Select Package w/ add-ons "A" and "B" • Attended our marketing analytics event 2 weeks ago • Attended sessions on ROI Reporting MARKETO ENGAGE AUDIENCE Hight-value existing customers (Target Accounts) that are currently in an open x-sell opportunity