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BDO Digital and Adobe B2B Demand Generation Masterclass

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43 © 2022 BDO Digital. All rights reserved. The TEAM Framework for ABM A STRUCTURED APPROACH FOR EXECUTING YOUR ACCOUNT-BASED STRATEGY M E A S U R E Monitor and report on your success and optimize your efforts for maximum impact TA R G E T Align growth efforts around a specific set of target account lists Create and orchestrate multi-channel engagements with new and existing customers E N G AG E A C T I VAT E Operationalize your systems and processes to drive targeted engagement across sales, marketing, services

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