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BDO Digital and Adobe B2B Demand Generation Masterclass

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©2020 Adobe. All Rights Reserved. Adobe Confidential. 32 Marketing Data Environment Content Personalization Cross-channel Engagement Sales Partnership Marketing Impact Analytics • Asset Management • Advanced Personalization • Advanced Dynamic Content • Predictive Content • A/B/n Testing • Email Marketing • Website Marketing • Web chatbot • Paid Media • Event & Webinar Marketing • Search Engine Optimization • Social Marketing • Mobile Push Messaging • SMS Text Messaging • Campaign & Journey Automation • Scoring, Routing & Alerts • Intelligent Cross-channel Nurturing • Landing Pages & Forms • Customer User Roles & Permissions • Workspaces & Partitions • Marketing Calendar • CRM Applications • Lead & Account Insights • Sales Engagement & Automation • Sales Monitoring & Alerts • Opportunity Tracking & Prioritization • Sales Content & Templates • Integrated Marketing Automation • Campaign Reporting & Insights • Attribution & ROI Dashboards • Advanced Journey Analytics • Premium Multi-touch Attribution • Advanced BI Analytics • Lead & Account Database • CRM Integrations • Dynamic Audience Segmentation • Enrichment & Activation • Audience Targeting • Predictive Audiences (Coming Soon!) • Target Account Management • Account Profiling • Lead-to-Account Management • Data Security & Privacy Experience Automation Marketo Engage is the Keystone to Demand Management Powered by automation and AI

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