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15 © 2022 BDO Digital. All rights reserved. D3 Foundational Elements An optimized organizational structure with sufficient technical and strategic skill sets is a must for a high- functioning Demand Center A fully integrated and adopted technology stack is essential for high-performing demand generation programs Pristine data that is segmented, deduplicated, and enriched is foundational for targeting, engaging, and nurturing buyer and customer relationships Growth is achieved only by knowing what is working and what is not TECHNOLOGY DATA ANALYTICS PEOPLE

• B2B Demand generation masterclass
• Thanks for Joining Us Today!
• Introducing Our Expert Speakers
• Today's Agenda
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• Your Holistic Demand Generation Model for Developinga Sustainable, Always-On Revenue Engine
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• BDO Digital and Adobe
• Demand Marketing- The Vision
• The Rules of Demand Marketing Have Fundamentally Changed
• Top technology priorities for your organization in the next year
• Adobe in High Tech
• Experience Cloud powers the next generation of Customer Experience Management
• Marketo Engage is the Keystone to Demand Management
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• Personalized customer invitations to an Executive Event
• Personalized landing pages for the event
• Test and Optimize Reminder Email
• Personalize web content & creative via A/B Testing
• Success! Continue to move them forward with the right content
• Exercise 1:The Team framework for ABM
• The D3 Methodology + Account-Based Marketing (ABM)
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• Exercise 2:5 secrets for a high-performing demand funnel
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• Demand Funnel – Pathway to Revenue
• 5 Secrets to a High Performing Demand Funnel
• 5 Secrets to a High Performing Demand Funnel (1)
• 5 Secrets to a High Performing Demand Funnel (2)
• Your Holistic Demand Generation Model for Developinga Sustainable, Always-On Revenue Engine (1)
• Q&A
• Learn Where You Stand on the B2B Demand Generation Maturity Curve