Issue link: https://resources.demandgen.com/i/1464721
20 © 2022 BDO Digital. All rights reserved. NASCENT Awareness of demand generation but no standardized processes EARLY STAGE Exploration of best practices in demand generation OPERATIONAL High maturity in multiple discipline areas and foundational elements BEST-IN-CLASS Integrated across all disciplines and foundational elements Risk of Loss Lack of performance & results measurement Manual measurement of campaigns Basic campaign reporting Advanced ROI reporting KPI optimization Non-integrated martech stack Tech planning Tech alignment Tech integrations Tech optimization Poor data structure & integrity Known data issues Data assessment & hygiene Data integration Data orchestration Random acts of content Gaps in content Content framework defined Value-based content Buyer-aligned content & content optimization Lack of standardized lead management process Early process definition Shared Demand Funnel between Mktg & Sales Sales & Mktg integration via defined lead management processes Sales & Mktg alignment No buyer insights Limited buyer insights Internal buyer insights Buyer-centric campaign approach Buyer personas & journey defined The D3 Maturity Curve FUNCTIONAL Early stages of addressing areas of disciplines and foundational elements